binge drinking

Through the week i have seen many groups presentations about binge drinking what we did was got a megaphone speaker and let people know loud and clear about binge drinking we interviewed people and got their opinion on binge drinking!!I think it was effective because many people stoped and listened and gave there inputs. The other groups did things like put caution tape up by faner and had beer cans all around them and pretended to be drunk and passed out. I thought this was a good idea and they couldnt have done it better it was effective because people stoped and gave their thoughts as well, another group did a mock tailgate and were stumbling around pretending to do beer bongs and being really loud and annoying this worked great also. And the other group i saw was giving out free hugs and told people to not binge drink and sware to it, this was a good idea but i dont think it is going to really be effectice! This projects was very intresting and i heard people talking about it and it was even in the d.e.

1.)A set of characteristics that are unique to a brand, the perception that a given brand name is different or better, would be??? --->Brand equity
2.)What are the two approaches to Global imc?--->Standardization&Adaption
3.)a group of products sold under one name for exapmle. nike, black& decker, are what type of brand???--->Family Brands