Frontline movie

"The Persuaders" program explores the idea that Americans are seeking and finding a sort of identity in buying/joining a brand. What is this about? It is more than what it looks like Is there a story behind it? That draws someone towards it because of it's meaning not its appearence.

What are the common elements in the persuasion/selling strategies of advertising and marketing? Viewing in on the right audience,at the right time. Persuading americans to make the right choics.

Where are we headed? What are your thoughts on how far the techniques of persuasion might go? About the surprising future of advertisers and what they will take on. Seeing if there will be new ways to grab americansa attention!

test #2 questions

1.)Communication market analysis consists of all of the following except.
a.) Competitors
b.) opportunities
c.) target markets
d.) buyers
2.)The traffic manager for key advertising personel does all of the following except.
a.) manages schedules and deadlines
b.) works with everyone in the agency
c.) manages who is coming in and out of the offices
3.)The hierarchy of effects model begins with.
a.) Cognative
b.) Conative
c.) knowledge
d.) awarness
4.)Animation was orginally used by?
a.)Films with big advertising budgets
b.)films with an average advertising budget
c.)films with a small advertising budget

raw binge drinking

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