blog 10

I went into Hot topic in the louis joliet mall over easter weekend and this is what i thought.....

1-existing perception of store- I have always thought the store was a store that attracted weird people and it never intrested me, it has very loud music and dark clothing.

2-Note ambience of store-The store was very dark, and scary. It had dark clothing everwhere and had very loud heavy metal music playing. The store had no carpet and brick walls which gave it a very cold feeling, however the workers were very nice i didnt get a very welcoming vibe from it.

3-The employees were very friendly and greeted me as i enterd the store and let me know if there was anything i needed they would be glad to assist me. But other than that they were busy stocking the shelves and helping other customers.

4-Products on sale- There were not really any sales or products on sale in there, they did have a clearence rack with marked down clothes that seemes to be almost half the price, but some clothes had marks or holes in them, and seemed to be picked over.

5-Re-evaluate-After visiting a store i would never had went into before i have a whole new look on it. Although it isny my style the people working there seemes very nice and willing to help knowing it wasnt my type of store. It was very dark and crepy but they did have some cool things that made my visit interesting!!

1.-What does the media planner do?
a. formulates a program stating where and when to place
advertisements.
b.the media planner conducts research to match the product with
the market and media.
c. gathering facts about various media
d. All of the above

2.-What does CPM stand for?
a. Cost per million
b. Cost per thousand
c. Cost per hundred
d. Cost per minute

3. Which is not part of the five top giveaways associated with specialty advertising?
a. Apparel
b. Writing instruments
c. Glassware
d. coupons

4.What does FSI stand for?
a.free supplies invested
b.for standing insert
c.free standing inserts
d.free supplies inserts

5.