1.-What does the media planner do?
a. formulates a program stating where and when to place
advertisements.
b.the media planner conducts research to match the product with
the market and media.
c. gathering facts about various media
d. All of the above

2.-What does CPM stand for?
a. Cost per million
b. Cost per thousand
c. Cost per hundred
d. Cost per minute

3. Which is not part of the five top giveaways associated with specialty advertising?
a. Apparel
b. Writing instruments
c. Glassware
d. coupons

4.What does FSI stand for?
a.free supplies invested
b.for standing insert
c.free standing inserts
d.free supplies inserts

5.